Event Detail
Job Secret Decoder: How We Ad: Looking into the Advertising Careers in Hong Kong
Job Secret Decoder is a series of regular sharing sessions by young HKU alumni or industry experts to provide first-hand information and practical tips on how to start your career in a specific field.
How We Ad: Looking into the Advertising Careers in Hong Kong
Advertising is essential to all businesses. We come across different forms of advertising in daily life but may not have much idea of how this industry actually structures or how it is like to work in the field.
As part of the Job Secret Decoder series, we have invited representatives from dentsu international Hong Kong, an international advertising and marketing company to introduce the industry in general and its development in Hong Kong. These advertising experts will also share about their working lives. This is an interactive Zoom session, you are welcome to ask questions after listening to the sharing. Join us to hear about:
- Introduction to advertising and its transformation
- Overview of the advertising industry in Hong Kong
- Interesting stories while working in advertising, including network and skillsets acquired
- Forecast of marketing and advertising trends
- dentsu’s profile in brief
- Sharing of past campaigns, including social awareness initiatives
Date: 22 April 2022 (Friday)
Time: 4:30 pm – 5:30 pm
Format: via Zoom
Language: English
Target: HKU new graduates and current students are welcome to join.